Portfolio analytics
Traffic, engagement, and portfolio switcher insights.
Quick start
- Sign in on a plan that includes advanced analytics (Pro). Open Analytics from the workspace sidebar, or go to
/dashboard/analytics. - Choose a portfolio in the Portfolio filter (or keep All portfolios when you have more than one). Click Apply.
- Read At a glance for views, sessions, and related summary cards for the selected range.
- You should now see Portfolio Analytics with filters above and insight sections below.
Pro: Advanced analytics requires the advanced-analytics plan feature. Accounts without it are redirected to Settings → Billing (/settings/billing). Plan details: Plans and tokens, /pricing, and the FAQ (Analytics & domains).
Deep dive
Open Analytics and pick a portfolio
Signed-in owners with the entitlement land on /dashboard/analytics. When the URL includes a portfolio id path segment (/dashboard/analytics/[portfolioId]), that portfolio is selected if it belongs to you; otherwise Portura falls back to your default portfolio (or the first one).
The filter bar title is Portfolio Analytics. Use:
| Control | What it does |
|---|---|
| Portfolio | One portfolio, or All portfolios when you have more than one |
| Date range | Presets such as Last 7 days / Last 30 days, or Custom range |
| Device | All devices, Desktop, Mobile, or Tablet |
| Geo filters | Optional Country, Region, and City |
| Apply / Reset | Apply draft filters, or reset to defaults |
| Refresh | Reload section data for the current filters |
If you have no portfolios yet, Analytics shows an empty state that points you to My Portfolios instead of the dashboard.
Pro gate and Billing redirect
The analytics page checks your membership for advanced analytics. Without that feature, the server redirects to /settings/billing so you can upgrade — you do not get a partial Free dashboard. Upgrade and plan context: Plans and tokens. Current public comparisons: /pricing.
Insight areas on the dashboard
Sections use the titles below. Treat them as high-level maps of what the UI covers — not as definitions of every chart calculation.
| Section title | What it is for |
|---|---|
| At a glance | Overview summary for the selected filters |
| Device Breakdown | Device mix for traffic in range |
| Audience by Location | Geo breakdown (country / region / city views in the UI) |
| Conversion Funnel | Funnel-style progression for the selected range |
| Traffic & Engagement | Traffic and engagement trends |
| CTA Clicks | Clicks on portfolio call-to-action controls |
| External Link Clicks | Outbound link click patterns |
| Scroll & Content Depth | How far visitors scroll through the page |
| Sections & Time-on-content | Attention by portfolio section |
| Mira Chat Engagement | Visitor Mira chat activity when Mira is available |
| Mira Chat Sessions by Location | Geo view of Mira chat sessions when that section is shown |
On smaller screens, some deeper sections may stay collapsed behind the layout’s responsive rules while overview, device, geo, and funnel remain easy to scan. Use a wider viewport when you need the full set.
Portura analytics vs Google Analytics
Portfolio Analytics is Portura’s first-party dashboard for owners. Optional Google Analytics is separate: you can add a GA4 measurement ID under editor Settings → Google Analytics when your plan includes that feature. GA sends page views to your GA property in addition to Portura’s own tracking — see Privacy, SEO, and analytics.
Visitor Mira on the public page is also separate from this owner dashboard; for owner-facing visitor chat context, see Visitor Mira chat.
Privacy at a high level
Portura analytics is built for portfolio owners reviewing traffic and engagement patterns. The dashboard surfaces aggregated insights (views, sessions, devices, geo buckets, clicks, scroll, section attention, Mira stats) — not a visitor CRM of names or contact emails. For public access, SEO, and optional GA, use Privacy, SEO, and analytics. Custom host setup is covered in Custom domains.
Bookmark /dashboard/analytics/[portfolioId] for a portfolio you check often — the portfolio id belongs in the path, not a query string.
Tips
- Start with At a glance, then open filters only when you need a narrower date, device, or geo slice.
- Click Apply after changing filters — draft changes in the bar do not update sections until you apply.
- Use Refresh after you publish a major portfolio change and want a fresh pull for the current range.
- Pair analytics with editor privacy, SEO, and optional GA settings in Privacy, SEO, and analytics.
- On the dashboard, use the ? next to Portfolio Analytics for a short reminder and a Learn more link back to this article.
Troubleshooting
Analytics sends me to Billing
- Your plan does not include advanced analytics. Open Plans and tokens or
/pricing, upgrade from Billing, then return to/dashboard/analytics.
I see “Create a portfolio to unlock analytics”
- You have no portfolios yet. Create one from
My Portfolios, publish when ready, then reopen Analytics.
Sections look empty or stale
- Confirm Date range, Portfolio, and geo/device filters, then Apply.
- Click Refresh. New public traffic only appears after visitors hit a published, publicly reachable page.
I expected Google Analytics numbers here
- This page is Portura’s first-party dashboard. Configure optional GA in the portfolio editor — Privacy, SEO, and analytics — and review numbers in your GA property.