Projects
Wisdom From The Patio with Joel Ciniero
Wisdom From The Patio with Joel Ciniero
What began as a request for a few social media videos quickly evolved into something much bigger.
Joel Ciniero's marketing team had been encouraging him to create selfie-style videos for social media, but like many busy executives, he wasn't sure where to begin. He had decades of experience, countless stories, and strong opinions, but no clear strategy for transforming them into meaningful content.
Then he remembered an on-camera interview I had conducted with him at the 2019 NetSapiens User Group Meeting. During that interview, he felt comfortable, natural, and genuinely enjoyed the process. That experience led him to reach out and ask if I could help.
I knew the answer wasn't simply to hand him a camera.
It was to uncover the story that was already there.
During our first discovery session, I began asking questions—not about marketing, but about Joel's life.
Within minutes, a much bigger picture began to emerge.
I discovered that Joel had:
• Worked on a ranch.
• Earned his private pilot's license.
• Performed in a professional ballet production at the Dorothy Chandler Pavilion in Los Angeles.
• Developed a thoughtful, contrarian perspective on the long-term impact of remote work.
Gallery
Don' Hire The Gunslinger
Joel The Ballerino
Joel The Rancher
Joel The Pilot
Corpprate Culture 101
Last Hire ... A Nightmare!
Lessons from Joel The Rancher
Lessons From Joel The Pilot
Off Course? Great!
Wisdom From The Patio with Joel Ciniero
Nobody Scheduled This Meeting
Fix It With What You've Got
Career Trajectory Matters!
Corp Culture Caught Not Taught Image
Joel The Contrarian Vertical Image
Joel The Rancher Vertical Fix It With What You've Got Short
Joel Ciniero On Don't Hire The Gunslinger
Experience
- May 1999
Executive Insight Strategist
Conversation to Influence
Present
For more than two decades, I've had the privilege of helping people communicate ideas that matter.
My career has taken me through sales, marketing, voiceover, video production, executive interviewing, creative direction, ministry leadership, and project management.
While those roles appear different on paper, they've all centered around one thing:
Helping people communicate with greater clarity and confidence.
Throughout my career, I've discovered that remarkable leaders often struggle to recognize what makes them remarkable. They're simply too close to their own experience.
That realization led me to develop a discovery-first approach that helps executives uncover the stories, lessons, and perspectives that become the foundation of meaningful influence.
Today, I bring together everything I've learned—from interviewing and storytelling to strategy, branding, and content development—to help leaders become recognized for what they've known all along.
Services & Pricing
Executive Influence Intensive - Discover. Organize. Launch.
$20,000.00
Executive Influence Intensive
Who I help
If you've ever thought ...
"I know I have something really valuable to share ... I just don't know how to get it out."
Or ...
"Everyone keeps telling me I need to create content ... but I have no idea where to begin."
Or ...
My personal favorite: You have a marketing company and they have been asking you "what is your secret sauce? What makes you different from your competition?"
If you answered yes to any of these, you are exactly who I work with.
What you need is clarity.
I'm telling you that everything you need to know is already inside of you ... you just need help revealing it ... to yourself first, then to the world.
Together we'll uncover the expertise, stories, and experiences you already possess – and transform them into meaningful content that people remember.
A Note About Success
The Executive Influence Intensive is a 60-day private session designed to reveal your key differentiators in the marketplace.
A professional marketing agency is designed to deploy it.
Those are two very different roles.
My focus is discovering your expertise, developing your message, and creating a strategic library of content that reflects who you are.
Your marketing team or agency then schedules, publishes, monitors, and optimizes that content over time.
Together, those two roles create the greatest opportunity for long-term success.
If you already have a marketing agency, I'll gladly collaborate with them throughout the process.
If you don't, I'd be happy to introduce you to a trusted marketing partner who understands this approach and can determine whether they're a good fit for your business.
While it's certainly possible to manage your own posting schedule, my experience has shown that busy executives rarely have the time to consistently publish, monitor, and optimize content over the long term.
This investment deserves a complete strategy—from discovery through deployment—so your expertise reaches the people it's meant to serve.
Executive Influence Partnership - Build. Expand. Lead.
$40,000.00
Executive Influence Partnership
Continue the Momentum
The Executive Influence Partnership is designed for leaders who recognize that influence isn't built through one great conversation—it's built through consistent visibility over time.
After completing your Executive Influence Intensive, many clients choose to continue the journey with two focused engagements each year.
Each engagement captures your newest experiences, evolving perspectives, business lessons, and fresh ideas, transforming them into another six months of strategic content.
By returning twice each year, you'll always have meaningful, authentic content ready to share while continuing to grow your voice, your visibility, and your influence.
What's Included
Two Executive Influence Intensive engagements per year.
You may begin in either the Spring/Summer or the Fall/Winter—whichever best fits your business calendar.
Each engagement includes everything included in the Executive Influence Intensive, resulting in approximately six months of strategic content.
Together, you'll receive approximately twelve months of professionally planned content created from the expertise you already possess.
Ideal For
• Business leaders committed to long-term visibility
• Subject matter experts building industry influence
• Executives developing a consistent thought leadership presence
• Conference speakers who want fresh stories and presentations each season
• Organizations that value a strategic, year-round content plan
Annual Investment
Executive Influence Partnership
$40,000 annually
Two Executive Influence Intensives
Approximately twelve months of strategic content
One trusted creative partner